I’m a sucker for optimizing especially for my photography business. You know that person that’s a mad scientist, trying all of the routines to be the best version of themselves. That’s me.
In the same way – I always like to test new things out in my photography business to see what’s working right now. What used to work, but could be changed that’s working better in this market?
I thought it would be fun to talk about the 3 things that I have been testing in my wedding photography business and why I decided to give one up.
3 Things I’m Testing in My Wedding Photography Business
1. Send my pricing over an email
Now before you come for me because I ALWAYS say don’t send over your full pricing in that initial inquiry response email, hear me out. If you are getting leads up the Wahoo and your sales process is dialed in…feel free to send your photography pricing over in that first email If you are not – do not send over your full price list.
The reason I started doing this is because we were getting in a ton of leads and frankly I didn’t want to get on consultation calls with every single one. Instead, I added our collections to the initial inquiry response email, and here’s what it did.
Out of all of the leads that came through – around 30% booked a consultation call with me.
The beautiful thing about this is that every person who had received our pricing via email ended up booking. 100%.
So I love this for my photography business because this is the stage of business we are in right now.
2. Optimizing the proposal
I really wanted to make the entire process from inquiry to booking cohesive and look beautiful.
Because of this, I decided to spend a few days designing a proposal piece by piece in Canva and then uploading our proposals in Dubsado
This was a home run because if we didn’t stand out against our competitors before, we were DEFINITELY standing out now. Before the proposal – everything sent was very on-brand and luxury feeling – however, the proposal was feeling lackluster.
I do believe that this is attributed to booking 100% of our consultation calls and this is definitely something that will continue to be a part of my photography business.
3. Not posting on my photography business Instagram at all
I haven’t posted on my photography Instagram since 2021. Frankly, I’ve never been a huge poster on Instagram and I’ve always appreciated that my clients are similar in that way. Like attracts like.
Even though we are still getting leads from Instagram, I really do need to go in there and update my portfolio with all of the work that we’ve done since then. It’s still not someplace I will be showing up every day and it was necessary to do while I was working on the education branch, but soon you’ll see some action on there.
There you have it! I’d love to know – what are 3 things you’ve been trying in your own photography business and how has it turned out for you?