If you’re currently struggling to get more Photography clients, I mean actual deposits in your bank account of paid clients, I want you to continue reading because this simple tactic will change the game for you.
I can’t tell you how many times I hear about photography clients doing this and I cringe. Inside my head, I’m screaming nooooo. There are only two reasons you SHOULD NOT be doing this one simple thing to get more bookings in your wedding photography business.
- You are famous. People are on a waiting list to work with you.
- You are booked and busy, charging what you want to charge.
Not those two?
No worries, I wasn’t either.
This one thing I changed completely transformed my Photography business.
Here it is…
Stop Sending Over Your Pricing In Your Emails.
Even worse…stop putting it on your website!!!
Why do you ask?
You’ve now made your services and your business merely a number.
You are making your Photography business and services merely a number. A menu, if you will. Nothing more than a price to compare other photographers’ menus with.
You attract budget Photography clients
You are attracting photography clients who are looking for affordable prices. Those who aren’t interested in your art or getting to know you better and thus…the cheapest photographer always wins the job.←– This is NOT how you want to build your Photography business.
You are showing your potential Photography clients that you don’t care enough.
You are letting the potential clients know that you don’t care enough to take time out of your day to actually get to know them personally and that your packages are a one size fits all deal. Nothing special.
To be clear…when you send your pricing over by email…you are repelling bookings.
The Benefits Of Booking A Consultation Call With Your Photography Clients
Here is what you should be doing instead, booking these prospective Photography clients for a consultation call.
Which does a few AMAZING things:
First, it lets them know that you care enough to take time out of your day to get to know them personally.
Second, it leaves pricing details out of the equation so you are no longer just a number.
Lastly, It adds more value to what you do as an artist – on the consultation call, you can walk your clients through your process and relay the value of having a really good photographer for their wedding day.
What You Need To Do For Your Photography Business
Here’s what I want you to do, if you have a template – go into it now and change the part where you include the price list in your emails and instead – ask them to hop on a consultation call with you.
In Roadmap to Booked, I teach not just the importance of consultation calls, but also give you a script of exactly what to say because I know how overwhelming it can feel.
Now tell me in the comments below, are you currently sending over pricing or waiting until you get on the consultation call?