If you’re a wedding photographer, you know that presenting a professional and comprehensive photography proposal to your clients is crucial. It’s that final point of contact before a couple decides whether or not they would like to ultimately book you to photograph their wedding day or not.
You’ve gotten the inquiry, you’ve killed it on the consultation call, and now you’ve hopefully sent over something amazing for the clients to review and reconfirm that you are the right choice for them.
So, let’s dive into what you should include in your wedding photography proposal to make it tailored to your clients’ needs.
First things first, you’re probably wondering how I send over my proposals and I use the CRM Dubsado. I absolutely love how custom I can make my proposal and create something that is very on-brand and high-end to show my prospective clients. You never want to just slap something together – really take the time to find something that fits your brand aesthetic and there are really great templates you can get for Dubsado proposals specifically.
Now let’s get into the nuts and bolts.
MAKE A GOOD FIRST IMPRESSION
Start with the wow factor and remind your clients immediately who you are, what you stand for, and a wow hero image that says – this is what you will be getting when you work with us.
First impressions are everything, and how boring to start with some basic text. We aren’t here for a basic. We are here to stand out, so take some time to create a header image that shows off your brand.
MAKE IT PERSONAL
I like to include a personal message here. I will include the names of the clients and a brief paragraph thanking them for taking the time to chat with me and tell me all about their day. Remember, these clients are likely getting on call after call with other photographers. So it’s nice to let them know that you are grateful they chose to do that with you as well.
I also like to use this space to give them a quick overview of what they can expect as they scroll down. This includes how to book us, and how long the proposal will be live.
We use this section to give a very clear and organized overview of the benefits that set us apart from other companies they might be looking to work with.
For example: If you help your couples put together a photography timeline, this is something many other photographers don’t actually do, and so you would want to highlight this benefit here.
Use this section to make it easy to see, how working with you will be different and how you will make their life easier.
Then I like to have my portfolio images displayed beautifully in this section. After all, they are hiring you because they love your images. So remind them of that! Remember that this isn’t the place to slap on as many photos as you can to prove that you have a lot of jobs. Instead, this is a place to curate your best work and perhaps you want to show them any images you’ve taken at their particular venue (if that is something you have on hand and want to show!).
There’s so much power in showing people that other people have been absolutely thrilled with working with you. Not only that but showing that they were obsessed with the images you created. You’ll want to gather a few testimonials with photos of the couple who wrote it and make sure to display them beautifully in your proposal. Here’s a screenshot of ours to give you an idea of that section:
I actually share the whole proposal in our program Roadmap to Booked for our students, but I thought it would be helpful to specifically show you this section.
Now that we’ve really taken time to show who we are, what we offer, and how we can help, we go ahead and list out our collections. In this section, I list the names of the collections, but also every item that is included in the collections.
I itemize everything because it is important that the client knows exactly what they are getting. If they should choose any particular collections for working with us. This makes it crystal clear in the beginning before we ever start working together, what is included and what is not and I’m always a huge fan of setting expectations.
I don’t ever want to assume that even though I’ve walked through all of the next steps on our consultation call, that the client will remember. So I like to do a recap. A very easy breezy, and simple to read, about the next steps they will need to take in order to secure their wedding date with us.
The best thing about all of this is through using our consultation call process. Our clients are already typically 90% there and this wedding photography proposal really just seals the deal with how professionally everything is laid out for them.
Also, through Dubsado the client has the option to automatically choose which collection they want, review, and e-sign their contract. They can instantly pay a deposit all at one time. This means I don’t have to send anything else over because Dubsado automatically generates everything for me based on what the client chooses for their collection.
So there you have it, a step-by-step process of how to effectively put together a beautiful and strategy-filled wedding photography proposal for your next consultation call. I hope you absolutely kill it and that you put together something amazing for your own wedding photography business.