Here’s the deal, this post is SO important because you’re going to learn that lead generation strategy alone isn’t going to book your jobs and your pretty photos will only take you so far.
I know…kind of a gut-punch feeling but don’t shoot the messenger.
In today’s post, you’re going to learn about the difference between finding leads and actually booking them.
The Biggest Problem for Photographers
The number one question I get in my community is, “How do I get more leads?”.
I totally understand and this is a fair question because lead generation strategy is a HUGE part of owning a profitable photography business. In fact, I made an entire course about how to bring in consistent new leads called Instagram for Photographer 101.
Now when you spend all of your time making content to post on Instagram – you are attracting someone to your brand, or you get a referral, or someone found you on Facebook. They turn into a lead.
But here’s the big problem, most photographers stop there.
So you get the new lead landing in your inbox, you send out a carefully crafted email, and….you get ghosted.
Or maybe the couple goes as far as booking a consultation with you…but they go with someone else.
Why Sales Skills Are Just As Important As Lead Generation
Here is the truth…
You need to work on your sales strategy just as much as your lead strategy.
If you don’t know how to sell, you won’t sell.
And selling I tend to hear makes people feel “icky”, but really what selling is, is serving your prospective clients with what they already want. To sell your services is to serve your clients in the best way possible because you know that you are the best person for the job and you will care about every little detail that goes into making their experience amazing.
Selling is serving.
So unfortunately, it doesn’t matter if 100 leads come your way if you don’t book any of them.
If you don’t learn the sales aspect of being a photographer, you’ll be stuck with a ton of new leads and no bookings.
How To Serve Your Prospective Clients Better
Decide that you are going to work on serving your prospective clients better – all the way through to after they decide to book you. Here are some questions to ask yourself:
What is the experience when they inquire?
How do you portray the value of what you do when you are in the consultation?
How can you relate to them that you are the absolute best photographer for the job they want?
Start to really think about these and add them to your entire brand experience funnel.
I have a question for you: Today, what could happen for you if you decided that you were going to work just as hard as you do on finding new leads, on your consultation call strategy? What if you worked on that every day and got just 1% better every day? That would be 365% better in just 12 months. Let me know in the comments.
And if you want to learn more about marketing and sales strategies – Check out my free masterclass